The fine print.

1.1What HER EGO is

HER EGO is a methodology that suggests aligning work, content, and decision-making rhythms with the four hormonal phases of the typical 28-day female menstrual cycle. The method is based on published research from organizations including the World Health Organization, the U.S. National Institutes of Health, and peer-reviewed academic journals.

1.2What HER EGO is not

HER EGO is not, and does not provide:

• Medical advice, diagnosis, or treatment
• Psychiatric or psychological care
• Hormonal, fertility, or pregnancy counseling
• Nutritional or dietary prescription
• A substitute for a licensed physician or other licensed health professional

1.3When to seek a doctor immediately

Stop using HER EGO materials and seek medical care if you experience:

• Severe menstrual pain that interferes with your ability to function (this may be a symptom of dysmenorrhea or endometriosis — both medical conditions requiring care)
• Cycles that are absent, very irregular, or markedly different from your historical pattern
• Heavy bleeding, prolonged bleeding, or bleeding between cycles
• Severe mood changes, depression, suicidal thoughts, or anxiety
• Any symptom that worries you

1.4Who HER EGO is designed for

HER EGO is designed for adult women with regular menstrual cycles who are looking to align their work, content production, and scheduling with their natural hormonal rhythms. The methodology may not be appropriate for women who are pregnant, breastfeeding, in perimenopause or menopause, using hormonal contraceptives that suppress ovulation, or who have a diagnosed reproductive or endocrine condition. In any of these cases, consult your physician before applying any aspect of the method.

1.5Mental health

If you are experiencing a mental health crisis, contact your local emergency services or a crisis line in your country. In the United States, you can dial 988 (Suicide & Crisis Lifeline). In Spain, dial 024. In the UK, dial 116 123 (Samaritans). HER EGO founders and staff will refer to professional support if we identify a need — see Refund Policy §4.4 for how this was handled with our founding cohort.

2.1Who we are

HER EGO is a brand operated by HER EGO, LLC, a limited liability company registered in the State of Florida, United States. All correspondence: hello@herego.co.

2.2Eligibility

You must be at least 18 years of age, or the age of majority in your jurisdiction (whichever is greater), to purchase any HER EGO product. By purchasing, you confirm that you are. Persons under 18 may not purchase or use HER EGO products without verifiable adult consent.

2.3Acceptable use

You agree not to:

• Share, redistribute, or resell HER EGO materials in any form
• Use HER EGO content to train artificial intelligence or machine-learning systems
• Misrepresent your relationship with HER EGO publicly
• Use HER EGO services in any way that violates applicable law

2.4Service availability

We may add, modify, or discontinue products at any time. Cohort enrolment is capped and offered on a first-come basis to waitlist members. We reserve the right to refuse service to any individual at our discretion, including for incompatibility with our standards or for any reason listed in the Refund Policy.

2.5Liability

To the maximum extent permitted by law, HER EGO LLC, its founders, and its representatives are not liable for any direct, indirect, incidental, consequential, or special damages arising from your use of HER EGO products or services. Our total liability shall not exceed the amount you paid us in the twelve months preceding the claim.

2.6Governing law

These terms are governed by the laws of the State of Florida, USA, without regard to conflict-of-laws principles. Disputes shall be resolved by binding arbitration in Miami-Dade County, Florida, except where prohibited by law in your jurisdiction.

3.1What we collect

When you join our waitlist, we collect your email address. When you make a purchase, we additionally collect your name and billing information via our payment processor (Stripe). When you participate in the Cohort Method or Full Transformation, we collect session communications, completed worksheets, and any content you submit to us.

3.2What we do with it

We use your information to:

• Deliver the product or service you purchased
• Send you transactional emails (receipts, access links, cohort updates)
• Send occasional updates about HER EGO (you can unsubscribe at any time)
• Comply with legal and tax obligations

3.3What we don't do

We do not sell your data. We do not share your data with advertisers. We do not use your information to train third-party AI systems. We do not publish identifying details of cohort participants without explicit, written consent (see Filming Consent §6).

3.4Your rights

You have the right to access the data we hold about you, to correct it, to delete it, and to ask us to stop processing it. Write to hello@herego.co. We will respond within thirty days. If you are in the European Union, the United Kingdom, or California, additional rights under GDPR, UK GDPR, and CCPA apply respectively.

3.5Third parties we use

• Stripe — for payment processing
• Formspree — for waitlist email collection
• Vercel — for website hosting
• Google Workspace — for email and document storage

Each has their own privacy policy. We share only what is necessary for them to perform their function.

4.1The Cycle Audit ($49)

All sales are final once the digital file has been downloaded. Because the product is delivered instantly and in full, we cannot accept returns. If you have not yet downloaded the file and wish to cancel within 24 hours of purchase, write to hello@herego.co.

4.2The Cohort Method ($497)

You may request a full refund within seven days of cohort start, provided you have not accessed more than the first session. After seven days, or after the second session, the program is non-refundable.

4.3The Full Transformation ($5,000)

This program is by application and is non-refundable once accepted, except in the cases listed in §4.4 below. Acceptance is conditional on a screening conversation and a written agreement.

4.4The medical-or-safety exception

We will issue a full refund, at any point in any program, if HER EGO is not an appropriate fit for your health or safety. This includes:

• Onset of a medical condition that prevents participation
• Identification, by us or by the participant, that the participant would be better served by clinical care (medical, psychiatric, or psychological)
• Pregnancy or any condition that would render the methodology inappropriate

4.5How to request a refund

Write to hello@herego.co with your order number and the reason for your request. We respond within five business days.

5.1Trademarks

HER EGO™, HER EGO Method™, and the visual identity (including the pink-and-cream palette, the Cormorant Garamond + DM Sans typographic system, and the lettermark logo) are trademarks of HER EGO, LLC. Use without written permission is prohibited.

5.2Your license

When you purchase a HER EGO product, you receive a personal, non-exclusive, non-transferable license to use the materials for your own work. You may apply the method in your own life and business. You may not:

• Resell or redistribute the materials
• Teach the methodology to others as your own
• Use HER EGO content to create competing products or programs
• Reproduce, scan, or copy the materials beyond personal use

5.3What you may do

You may apply the method in your own work, post about your experience on your own platforms, link to HER EGO publicly, and credit us as the source. We love when this happens — write to hello@herego.co and we'll often share.

5.4Your contributions

If you submit testimonials, comments, completed worksheets, or any other content to us, you grant HER EGO LLC a non-exclusive, royalty-free, perpetual license to use that content for marketing, research, or product development — anonymized unless you've signed the Filming Consent form. See §6.

6.1Public documentation of the brand

The HER EGO founders publicly document the building of the company on TikTok, Instagram, YouTube, and other platforms. This includes founder calls, day-in-the-life footage, and behind-the-scenes content. Cohort participants are never filmed without separate written consent.

6.2Cohort participant consent

Participating in the Cohort Method or Full Transformation does not automatically grant us permission to film, photograph, or share your image, voice, or identifying details. Before any participant appears in HER EGO public content, we require a signed Filming Consent form that specifies:

• What specifically is being recorded (interview, session, transformation footage, etc.)
• Where it will appear (TikTok, Instagram, YouTube, website, etc.)
• How long it remains in use
• Your right to withdraw consent at any time, with reasonable effort by us to remove content where possible

6.3Compensation for footage

Cohort participants who agree to be filmed for public HER EGO content may be compensated — either with discounts on programs, with affiliate revenue, or with direct payment depending on the scope of use. This is negotiated individually and stated in the Filming Consent form.

6.4The founders' own footage

By contacting HER EGO via email, social media, or any other channel, you grant us no rights to film, record, or share your communications publicly. We will never share your DMs, emails, or other private communications without explicit consent.